Marketing Plan Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing Plan - Essay Example Taj Mahal restaurant is a place which specializes in original, spicy Indian food made by proficient Indian chefs. The interior of the restaurant and it's atmosphere are discussed in the essay. Firstly, this essay focuses on it's audience. Their main customers would be the large number of New Yorkers who have heard about the Indian food and are looking for a quality place to eat, those couples and families who are bored from the routine food outlets and want something special. Secondly, their strategy will be to use direct advertising with comparatively low cost advertising means. The common advertising means that newspapers, magazines, pamphlets etc. will be utilized. The initial budget issue was explored too. The initial capital required for the business is $1,000,000 which includes the lease of building, the cost of furniture, interior decoration etc, budget statistics in a table was provided in the essay. In the final analysis, the researcher concludes that the restaurant business is very profitable investment when carefully planned. Examples show that such restaurants have a good rate of success which comes up with innovative ideas to meet an existing market need. Indian culture and food had recently gained popularity among western consumers. In scenario this essay explored, Taj Mahal Restaurant have a professionally conceived business plan to attract customers through a unique entertainment package along with quality food. Hence, it is hoped by the researcher that the idea will gain popularity beyond expectations.

Deficiency Disease Essay Example for Free

Deficiency Disease Essay Diseases that are caused by lack of some particular nutrient in a persons diet are called Deficiency Diseases. Following are some of those diseases, their cause and their treatment: 1. Night-blindness: A child having this disease is unable to see properly in the dark. His eyes become dull and listless and the skin becomes dry. If not treated in time, the child may become blind. Cause: This disease is caused due to the deficiency of vitamin A in the diet. Treatment: A child suffering from night-blindness should take a diet rich in vitamin A. Carrots, fish, fruits, milk, butter, etc., are all good sources of vitamin A. 2. Beri-beri: This is basically a disorder of the nerves. It affects the health of eyes % and skin, growth of the body, formation of muscles and blood. There may also to be stomach and intestinal disturbances. Cause: This disease is caused due to the deficiency of vitamin-B. Treatment: The affected child must eat the foods rich in vitamin B like milk, fish, meat, cereals, egg, etc., and also seek medical advice from a doctor. 3. Scurvy: People suffering from scurvy have swollen and bleeding gums. They lose weight and become weak. Their teeth start shaking and become loose. Cause: This disease is caused due to the deficiency of vitamin-C. Treatment: Oranges, citrus fruits, cabbage, amla, etc., should be included in the diet of the patient. 4. Rickets: In this disease, the bones of the legs become thin, deformed and curved (bow-legged). The bones of the child become weak and soft. Cause: This disease is caused due to the deficiency of vitamin D. Treatment: The affected child must eat the foods rich in vitamin D like milk, fish, meat, butter, egg, etc., and take the advice of a doctor. 5. Anaemia: In this disease, the level of the haemoglobin becomes low gets tired very easily and feels weak. The skin becomes pale. The lips and nails become dull and colourless. Cause: This disease is caused due to the deficiency of iron. Treatment: The person should have plenty of green, leafy vegetables like spinach and cabbage. Meat, apples, beans, dry fruits, etc., should be included in the diet. A doctor must also be consulted immediately. 6. Goitre: In this disease, there is swelling around the neck region of a person. Cause: This disease is caused due to the deficiency of iodine. Treatment: The affected person needs to add iodised salt to his or her food. Prevention: A high standard of nutrition must, however, be aimed at and carefully maintained to ensure complete freedom from these preventable causes of ill-health.

The HR Professional as Thinking Performer and Business Partner Essay ex

The HR Professional as Thinking Performer and Business Partner A lot has been written about the need for HR professional to be a â€Å"thinking performer† and a â€Å"business partner†. How can I demonstrate these two attributes within my own organisation? Let us begin by defining exactly what it is to be a â€Å"thinking performer† and â€Å"business partner†. Business Partner The very idea of being a strategic business partner was the subject of a CIPD (2004)1 survey which showed that 56% of those questioned aspired towards being considered a strategic partner. The fit of business partners into the organisation is as a combination of strategic HR and proactive HR. The same CIPD survey suggested that strategic partners are defined thus: a) Their current role profile for the HR function is perceived to be more strategic-proactive as opposed to operational-reactive b) They believe they have more involvement and influence in the business strategy process c) They are generally more positive about CEO and management perceptions of the HR function d) They spend greater time on strategy and less time on implementation of HR administration e) They place more emphasis on the HR competencies of strategic thinking, business knowledge and leadership abilities f) They perceive themselves as working for organisations in which HR performance outcomes are measured If we look at the above definitions, it appears that, a strategic business partner is combination of mind-set and the ability to spend more time on strategy. The HR Business Partner ensures that the best people solutions meet the strategic aims of the business. Ulrich defines the qualities of a HR business partner as follows: * Focus on outcomes and not process * Measure results * Help to resolve business problems * Be able to hold their own in discussion with business partners * Ensure that HR strategy is aligned with business strategy The change of HR’s role to business partner is well documented in HR publications and on HR websites. However, Lengnick Halls’ research of 1988 concluded â€Å"that there is little empirical evidence to suggest that strategic HR directly influences organisational performance or competitive advantage†. More recent research, Wright and Snell (1998) recently reviewed all of the studies attempting to demonstrate the fit b... ... advising of the internal processes that will affect delivery deadlines or payment terms. I would also recommend the development of an intranet to allow HR and business managers to get closer to employees by encouraging feedback on all aspects of employment. The intranet should be integrated with other systems to allow for easy use but any comments posted by employees should be anonymous to allow for honesty from employees. Indeed, Deloitte & Touche’s CEO and Managing Partner – John Connolly, believes that by surveying their employees on a regular basis, they have been enabled to understand what it is that drives their staff commitment to the firm. Engaging their staff is considered to be a key part of their HR strategy and to do this, they need to have a solid understanding of the issues that concern them. These are but some of the ways in which I would demonstrate my value in terms of being a business partner and thinking performer. It is my belief that all employees of our organisation should demonstrate both of these qualities in all aspects of their work to enable us to better deal with the unpredictable nature of our business, the market and our economy.

Divorce in the United States Essay -- Divorce Marriage Relationships E

Divorce in the United States Divorce involves the recognition that a marriage has hopelessly failed and that at least one of the partners has no desire to continue the marital relationship. Divorce legally dissolves a marriage, and permits the partners to remarry if they choose. Divorce differs from an annulment, which declares a marriage invalid because of some flaw in the contract. The early American settlers brought with them three different views on divorce: 1) the Roman Catholic view that marriage was a sacrament and that there could be no divorce; 2) the English view that divorce was a legislative matter; and 3) the Protestant view that marriage and divorce were secular matters to be handled by the civil authorities. The Constitution of the United States did nothing to limit the rights of the states to enact their own laws governing marriage and divorce. Despite several efforts to amend the Constitution, to allow Congress to pass federal legislation on divorce, to this day the states retain separate laws. Because divorce laws vary from state to state, the "migratory divorce" developed: couples would move temporarily to a state where divorce was easier to obtain than at home. For example, a couple living in New York State, where until 1967 the only grounds for divorce was adultery, would establish residence in Nevada - - a procedure that took only 6 weeks -- and file for divorce on grounds of mental cruelty. Popular attitudes toward divorce changed as the United States became more urbanized and less religious. The increasing acceptance of divorce was reflected in court interpretations of existing laws and in new legislation enacted by the states. Two tendencies merged, making possible the establishment of new and easier grounds for divorce. The focus of state divorce, which previously concerned itself with specifying legal grounds for divorce, shifted to criteria concerning the breakdown of the marital relationship. This could be seen in conditions that allowed divorce for alcoholism, drug addiction, or nonsupport. Another tendency permitted divorce if both parties gave of voluntarily separating and living apart for a specified period of time. For example, in 1967, New York allowed divorce for couples who had been legally separated for 2 years, eliminating the search for a guilty party. In 19... ...lo parenting, and stepfamilies / Genevieve Clapp. PUBL.: New York : Wiley, FORMAT: xv, 377 p. ; 23 cm. DATE: 1992 Myers, M. F., Men and Divorce (1989); AUTHOR: Myers, Michael F. TITLE: Men and divorce / Michael F. Myers. PUBL.: New York : Guilford Press, FORMAT: xv, 286 p. ; 24 cm. DATE: 1989 Splinter, John P., The Complete Divorce Recovery Handbook (1992); AUTHOR: Splinter, John P. TITLE: The complete divorce recovery handbook : grief, stress, guilt, children, co-dependence, self-esteem, dating, remarriage/ John P. Splinter. PUBL.: Grand Rapids, Mich. : Zondervan, FORMAT: p. cm. DATE: 1992 Walzac, Yvette, and Burns, Sheila, Children and Divorce (1984). AUTHOR: Teyber, Edward. TITLE: Helping children cope with divorce / Edward Teyber. EDITION: 1st pbk. ed. PUBL.: New York : Lexington Books ; Toronto : Maxwell Macmillan Canada; New York : Maxwell Macmillan International, FORMAT: ix, 221 p. ; 24 cm. DATE: 1994

Develop Health and Safety and Risk Management Policies Essay

An act is passed by Parliament, which is the highest form of law in the land. An act of parliament is the primary legislation of the UK. A law is considered to be an act when it has already been duly passed by a legislative body. It is for this reason that certain acts vary from one state to another. A regulation, on the other hand, is one that is approved by a group of individuals based on an act that has already been passed. These regulations are based on the act that has been approved and served as a means to make the act a lot easier to follow and adhere to. Delegated or secondary legislation allows the Government to make changes to the law using powers confered by an Act of Parliament. Health and Safety at Work Act 1974 The Health and Safety at Work Act 1974 , also referred to as HSWA, HSW Act or HASAWA, is the primary piece of legislation covering occupational health and safety in Great Britain. The Health and Safety Executive with local authorities (and other enforcing authorities) is responsible for enforcing the Act and a number of other Acts and Statutory Instruments relevant to the working environment. General duties of the act: †¢ To maintain or improve standards of health and safety at work, to protect other people against risks arising from work activities, to control the storage and use of dangerous substances and to control certain emissions into the air. †¢ Contains the duties placed upon employers with regard to their employees. †¢ Places duties on employers and the self-employed to ensure their activities do not endanger anybody (with the self-employed that includes themselves), and to provide information, in certain circumstances, to the public about any potential hazards. †¢ Places a duty on those in control of premises, which are non-domestic and used as a place of work, to ensure they do not endanger those who work within them. †¢ Places duties on manufacturers, suppliers, designers, importers etc. in relation to articles and substances used at work. †¢ Places duties upon employees. †¢ Places a duty on everyone not to intentionally or recklessly interfere with or misuse anything provided in the interests of health, safety and welfare. †¢ Provides that an employer may not charge his employees for anything done, or equipment provided for health and safety purposes under a relevant statutory provision. It also establishes the Health & Safety Commission (HSC) and Executive (HSE), lays out the systems for enforcing the act, including the penalties for breaches of law and is the source of Crown immunity. The Health and Safety Commission (HSC) is responsible for health and safety regulation in Great Britain. The Health and Safety Executive (HSE) (and local authorities) are the enforcing authorities who work in support of the HSC. Both are statutory bodies, established under the Health and Safety at Work etc Act 1974 (the HSW Act). HSC’s statutory functions include conducting and sponsoring research; promoting training; providing an information and advisory service; and submitting proposals to Ministers for new or revised regulations and approved codes of practice. HSE advises and assists HSC and has specific statutory responsibilities of its own, notably for enforcing health and safety law. Management of Health and Safety at Work Regulations 1999 (amended 2003) These Regulations require an employer to implement preventive and protective measures on the basis of general principles of prevention set out in EU legislation. There is also a new regulation requiring that a competent person in the employer’s employment shall be appointed for the purpose of assisting him in undertaking the measures he needs to take to comply with the requirements and prohibitions imposed upon him by or under statutory provisions (not one who is not in his employment as in previous legislation). Employers must also arrange any necessary contacts with external services, especially as regards first-aid, emergency medical care and rescue work, that might be needed. In the event of failure to comply with these Regulations, it is not an adequate defence that it was caused by his employee or by any other. RIDDOR 1995 Reporting of Injuries, Diseases and Dangerous Occurrences Regulations It places a legal duty on employers, the self-employed and those in control of premises to report some work-related accidents, diseases and dangerous occurrences to the relevant enforcing authority for their work activity. This can be the Health and Safety Executive (HSE) or one of the local authorities. Responsible persons are generally employers but also include various managers and occupiers of premises. Though the regulations do not impose a specific obligation on employees, they have a general obligation under section 7 of the Health and Safety at Work etc. Act 1974 to take care of safety. The Health and Safety Executive recommends that they report incidents to their employer and encourages voluntary notification to the relevant regulating authority. COSSH 1994 (amended 2002) COSHH is the law that requires employers to control substances that are hazardous to health. You can prevent or reduce workers exposure to hazardous substances by: †¢ finding out what the health hazards are †¢ deciding how to prevent harm to health †¢ providing control measures to reduce harm to health †¢ making sure they are used †¢ keeping all control measures in good working order †¢ providing information, instruction and training for employees and others †¢ providing monitoring and health surveillance in appropriate cases †¢ planning for emergencies Most businesses use substances, or products that are mixtures of substances. Some processes create substances. These could cause harm to employees, contractors and other people. Sometimes substances are easily recognized as harmful. Common substances such as paint, bleach or dust from natural materials may also be harmful. Manual Handling Operations 1992 This is defined, in Regulation 2, as ‘any transporting or supporting of a load (including the lifting, putting down, pushing, pulling, carrying or moving thereof) by hand or by bodily force. The regulations apply to all work that involves carrying or holding loads such as lifting boxes, packing goods, or pushing or pulling trolleys. They specify all factors employers must consider if they employ manual workers. These include whether manual tasks involve awkward movements, moving loads over long distances, holding goods that are difficult to grasp and the capabilities of the worker. Employers are required to provide adequate training to staff on safe handling and lifting techniques relevant to the task. Manual handling is a major source of injury and the HSE have provided a lot of supporting materials and guidance for employers on how to minimize the risks involved in MH operations. Food Safety Act 1990 The Food Safety Act 1990 is wide-ranging legislation on food safety and consumer protection in relation to food throughout Great Britain. The Act covers activities throughout the food distribution chain, from primary production through distribution to retail and catering. It gives the Government powers to make regulations on matters of detail. The Food Standards Agency is the principal Government Department responsible for preparing specific regulations under the Act. The main aims of the Act are: †¢ to ensure that all food meets consumers expectations in terms of nature, substance and quality and is not misleadingly presented; †¢ to provide legal powers and specify offences in relation to public health and consumers’ interest; and †¢ to enable Great Britain to fulfill its part of the United Kingdoms’ responsibilities in the European Union. Food Hygiene Regulations 2006 The way in which you achieve the following points depends on the individual setting. Whichever policy you have, it should firstly include a written statement that outlines your food safety procedures, and secondly be reviewed at regular intervals. You should always bear in mind that it has been developed to encourage businesses put in place food safety management procedures, and to comply with food hygiene regulations. It applies to everyone who works in the food business, from owners and managers right through to food handling staff. Businesses can range from a supermarket, cafe, pub, mobile food stall, exclusive restaurant, right through to a school dining area. All sectors are covered including; caterers, primary producers (such as farmers), manufacturers, distributors and retailers. It relates to public or private organizations involved in any of the following activities; †¢ preparation of food †¢ processing of food †¢ manufacture of food †¢ packaging of food †¢ storage of food †¢ transportation/distribution of food †¢ handling of food †¢ Offering food for sale. Regulatory Reform (Fire Safety) Order (FSO) 2005 The Order applies to virtually all buildings, places and structures other than individual private dwellings e.g. individual flats in a block or family homes, and it is your responsibility to make sure your workplace reaches the required standard and employees are provided with adequate fire safety training. The Fire Safety Order places the emphasis on risk reduction and fire prevention. Under the Order, people responsible for commercial buildings i.e. the employer, owner, or any other person who has control of any part of the premises, are required to carry out a mandatory detailed fire risk assessment identifying the risks and hazards in the premises.

A Myth of a Pure Political System.

A Myth of a Pure Political System. Contents-1. Introduction- What is a pure political system2. Society, Religion and Politics3. History of Political Systems4. Conclusion5. BibliographyIntroductionWhat is a pure Political System? In this essay my intentions are to give an idea of what is a pure political system. Then move on to find out if there is already a pure political system or has there ever been one in history. If so what happened to it? Is it possible for it to exist in every society? Does society have an effect on political systems? Is the way structure of politics decided by the value of each society's culture and tradition? If there isn't a current flawless political system, can it ever be made to exist? Even if a pure political system exists, can it ever be immune to corruption? By comparing societies in different regions and looking back in history to find evidence of a Pure Political System in these societies, it could be possible to find out just how much the socie ties and the head of these societies affects their politics.Only major geo-political systems will be looked at since every political system in history had developed in different geographical locations depending on the needs of the people, the economical resources available and religion. An important thing to always understand is how all these are linked in each society.-Society, Religion and PoliticsIn the 21st Century we are all taught to believe that the right political systems are those that exist in countries like America, Britain and other parts Europe. We are taught this in the reading of books and the watching of television programmes from the west. All of these sources have influenced and changed the way the rest of the world thinks.

35 Synonyms for Look

35 Synonyms for Look 35 Synonyms for â€Å"Look† 35 Synonyms for â€Å"Look† By Mark Nichol Look, it’s perfectly acceptable to use the verb look, but don’t hesitate to replace this fairly ordinary-looking word with one of its many more photogenic synonyms. Many of these substitutions come in especially handy when it comes to finding one word to take the place of look-plus-adverb or look-plus-adjective-and-noun, as the definitions demonstrate. 1. Blink: to look at with disbelief, dismay, or surprise or in a cursory manner 2. Browse: to look at casually 3. Consider: to look at reflectively or steadily 4. Contemplate: to look at extensively and/or intensely 5. Dip (into): to examine or read superficially 6. Eye: to look at closely or steadily 7. Fixate (on): to look at intensely 8. Gape: to look at with surprise or wonder, or mindlessly, and with one’s mouth open 9. Gawk: see gape 10. Gawp: see gape (generally limited to British English) 11. Gaze: to look steadily, as with admiration, eagerness, or wonder 12. Glare: to look angrily 13. Glimpse: to look briefly 14. Gloat: to look at with triumphant and/or malicious satisfaction 15. Glower: to look at with annoyance or anger 16. Goggle: to look at with wide eyes, as if in surprise or wonder 17. Leer: to look furtively to one side, or to look at lecherously or maliciously 18. Observe: to look carefully to obtain information or come to a conclusion, or to notice or to inspect 19. Ogle: to look at with desire or greed 20. Outface: to look steadily at another to defy or dominate, or to do so figuratively 21. Outstare: see outface 22. Peek: to look briefly or furtively, or through a small or narrow opening 23. Peep: to look cautiously or secretively; see also peek (also, slang for â€Å"see† or â€Å"watch†) 24. Peer: to look at with curiosity or intensity, or to look at something difficult to see 25. Peruse: to look at cursorily, or to do so carefully 26. Pore (over): to look at intently 27. Regard: to look at attentively or to evaluate 28. Rubberneck: to look at in curiosity 29. Scan: to look at quickly, or to look through text or a set of images or objects to find a specific one 30. Skim: see scan 31. Stare: to look at intently 32. Stare (down): to look at someone else to try to dominate 33. Study: to look at attentively or with attention to detail 34. Watch: to look carefully or in expectation 35. Wink: to look at while blinking one eye to signal or tease another person Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Inquire vs EnquireProved vs. ProvenRite, Write, Right, Wright

Battle of Mill Springs - Civil War Battle of Mill Springs

Battle of Mill Springs - Civil War Battle of Mill Springs The Battle of Mill Springs - Conflict: The Battle of Mill Springs was an early battle in the American Civil War (1861-1865). Armies Commanders: Union Brigadier General George H. Thomas4,400 men Confederate Major General George Crittenden5,900 men Battle of Mill Springs - Date: Thomas defeated Crittenden on January 19, 1862. Battle of Mill Springs - Background: In early 1862, Confederate defenses in the West were led by General Albert Sidney Johnston and were thinly spread from Columbus, KY east to the Cumberland Gap. A vital pass, the gap was held by the brigade of Brigadier General Felix Zollicoffer as part of Major General George B. Crittendens Military District of Eastern Tennessee. Having secured the gap, Zollicoffer moved north in November 1861, to position his forces closer to Confederate troops in Bowling Green and to take control of the area around Somerset. A military novice and former politician, Zollicoffer arrived at Mill Springs, KY and elected to move across the Cumberland River rather than fortify the heights around the town. Taking a position on the north bank, he believed that his brigade was in a better position to strike at Union troops in the area. Alerted to Zollicoffers movement, both Johnston and Crittenden ordered him to recross the Cumberland and situate himself on the more defensible south bank. Zollicoffer refused to comply, believing that he lacked sufficient boats for the crossing and citing concerns that he could be attacked with his men divided. Battle of Mill Springs - The Union Advances: Aware of the Confederate presence in Mill Springs, the Union leadership directed Brigadier General George H. Thomas to move against Zollicoffer and Crittendens forces. Arriving at Logans Crossroads, approximately ten miles north of Mill Springs, with three brigades on January 17, Thomas paused to await the arrival of a fourth under Brigadier General Albin Schoepf. Alerted to the Union advance, Crittenden ordered Zollicoffer to attack Thomas before Schoepf could reach Logans Crossroads. Departing on the evening of January 18, his men marched nine miles through rain and mud to reach the Union position by morning. Battle of Mill Springs - Zollicoffer Killed: Attacking at dawn, the tired Confederates first encountered Union pickets under Colonel Frank Wolford. Pressing his attack with the 15th Mississippi and 20th Tennessee, Zollicoffer soon encountered stubborn resistance from the 10th Indiana and 4th Kentucky. Taking a position in a ravine forward of the Union line, the Confederates made use of the protection it provided and maintained a heavy fire. As the fighting lulled, Zollicoffer, conspicuous in a white rain coat, moved to reconnoiter the lines. Becoming confused in smoke, he approached the 4th Kentuckys lines believing them to be Confederates. Before he could realize his mistake, he was shot and killed, possibly by Colonel Speed Fry, commander of the 4th Kentucky. With their commander dead, the tide began to turn against the rebels. Arriving on the field, Thomas quickly took control of the situation and stabilized the Union line, while increasing pressure on the Confederates. Rallying Zollicoffers men, Crittenden committed the brigade of Brigadier General William Carroll to the fight. As the fighting raged, Thomas ordered the 2nd Minnesota to maintain their fire and pushed forward the 9th Ohio. Battle of Mill Springs - Union Victory: Advancing, the 9th Ohio succeeded in turning the Confederate left flank. Their line collapsing from the Union attack, Crittendens men began fleeing back towards Mill Springs. Frantically crossing the Cumberland, they abandoned 12 guns, 150 wagons, over 1,000 animals, and all of their wounded on the north bank. The retreat did not end until the men reached the area around Murfreesboro, TN. Aftermath of the Battle of Mill Springs: The Battle of Mill Springs cost Thomas 39 killed and 207 wounded, while Crittenden lost 125 killed and 404 wounded or missing. Believed to have been intoxicated during the fighting, Crittenden was relieved of his command. The victory at Mill Springs was one of the first triumphs for the Union and saw Thomas open a breach in the western Confederate defenses. This was quickly followed by Brigadier General Ulysses S. Grants victories at Forts Henry and Donelson in February. Confederate forces would not control the Mill Springs area against until the weeks before the Battle of Perryville in autumn 1862. Selected Sources Mill Springs Battlefield AssociationNational Park Service: Battle of Mill SpringsCivil War Trust: Battle of Mill Springs

W 4 Marketing Essay Example | Topics and Well Written Essays - 500 words

W 4 Marketing - Essay Example This helps in meeting the national goals while reducing the cost of medical services by imposing healthcare coverage (USGOVHHS, 2014). According to Leo, another member of the panel argues that sufficient room for innovation of exchanges in medical reforms has been easily steered through technology. In addition, it alleviates dysfunctional issues that may be associated with medical delivery. Besides, the use of technology by both public and private institutions with an aid by the federal government helps to streamline the model language leading to effectiveness of the performance measure while availing sufficient information to the patients. For instance, somebody who is suffering from diabetes gets an opportunity to access data on the necessary measures needed to make his life sustainable for a very long period (USGOVHHS, 2014). Others members of the panel such as Lori, Leah and Helen contemplate that the use of technology is vital to medical reporting since it helps in the prevention of adverse outcome of care which usually has devastating effects and often fatal than the normal underlying disease. In essence, during surgery, technology is best applied in determining the level of infection in a patient before the actual surgery can be carried out. Other than negligence, this helps in the prevention of adverse effects on out patients. The panel also disclosed that, the use of technology both by public in conjunction with private healthcare institutions facilitates the retrieval of previous data about a patient and for such reasons it becomes very easy for a practitioner to make an informed decision before discharging the treatment to the patient based on his medical history. Moreover, the technological linking of both private and public institutions enhances value benefits amongst all the medical stakeholde rs and this helps in the evaluation, analysis and

Causes and effects of alcoholism Research Paper

Causes and effects of alcoholism - Research Paper Example Research has failed to reach consensus on the causes of alcohol abuse, but one cause due to which individuals become addicted to alcohol is that those who consume alcohol for a very long period of time become mentally dependant on it and if they try to stop consumption of alcohol they experience withdrawal symptoms and this dependence is recognized as one of the causes of alcoholism. There are other causes that may cause alcoholism, but research has failed to reach consensus on these causes. One of these causes is genetic factors that may result in alcoholism. This means that certain individuals might be born with certain characteristics that may increase the risk of these individuals becoming involved in the act of alcohol abuse. Genetic factors may explain alcoholism among certain percentage of population, but it fails to explain the same behavior in various other populations. According to Kearney, genetic factors are one of the reasons due to which individuals abuse alcohol and th e researcher even states that individuals belonging to families in which alcohol abuse was quite prevalent were at a higher risk of around three to four times to abuse alcohol (Kearney, 2011, p.257). Another possible cause of dependence on alcohol is the changes in an individual’s cognitive chemical balances due to continuous consumption of alcohol over a longer period of time. Individuals who try to stop consumption of alcohol may experience decline in the chemical levels of norepinephrine and due to this the individual may experience higher levels of blood pressure as well as increase in heart rate and in order to counter this effect, the individual may resort to drinking higher levels of alcoholic drinks. A research was conducted by Hawley, in which the researchers identified that the levels of cerebrospinal fluid norepinephrine were higher among those who were trying to quit their addiction of alcohol consumption (Hawley, 1981). To a

Work People and Productivity Essay Example | Topics and Well Written Essays - 500 words

Work People and Productivity - Essay Example In such a case, the candidates need to ask themselves if they do recognize their profile. It is good to come up with the specific observations that are supportive to the existing culture as well as the exact behaviors to fit the desired one. One needs to show why the preferred culture is desirable ( OCAI, 2014). If striking differences that are large between the preferred and the current cultures exist, then changes are vital. The profile does indicate the direction. For instance taking the example of moving from the hierarchy to clan culture, one needs to show what that exactly means. What has been left out by the hierarchy culture that needs to be filled in by the clan culture, for instance, the need for more concern on workers and how it is necessary? What would that bring? ( OCAI, 2014) The next step is to make a comparison of one’s profile. First is with that of the organization’s sector. See the similarities as well as differences and identify them. See if the work looks more of market oriented than that in other organizations. Are the right people attracted to fit within the culture of the organization? See if the culture does support the organizational goals, challenges met, and the culture needed for success ( OCAI, 2014). The third step is to involve colleagues. Plan a meeting for the team or discuss the profile with them. See if they do recognize the profile and if there is an agreement in on this preferred culture. For development of concrete action, it is good to decide on what is to be done. Key factors for success include coming to agreement on the culture preferred and objectives, senior official’s commitment and the change of mental models, which govern daily behavior (OCAI, 2014). An analysis of the two examples shows great cases especially in defining both cultures and showing what they both represent. The current culture has been well explained to show its weaknesses; that it is discriminating to workers and

An Analysis of Fairies as a Literary Device In Medieval Folklore Essay

An Analysis of Fairies as a Literary Device In Medieval Folklore - Essay Example A number of saints holidays (that happened to coincide with older holidays) help to ease the layperson's transition from pagan beliefs into a more Christian view of the world. These beliefs in the old magic evolved into literary devices when incorporated into folk tales, frequently used to either juxtapose the new and old beliefs, to distinguish between the two, to either reconcile them or to show the superiority of the new religion, as Christianity soon became omnipresent in medieval life. These Christian elements came to be exhibited retroactively through romantic tales of chivalry, for what was once an ethos of "might makes right" soon were thought to exemplify such Christian ethics as the mighty defending the weak, or the application of mercy. The reverence of the Virgin Mary developed into a reverence of all women and the notion of courtly love. However, these patterns spread slowly. To examine these elements in an evolutionary, if not exactly chronological, orderone can focus o n such examples as the lais "Bisclavret" and "Yonic" by Marie de France and the J. R. R. Tolkien translations of "Sir Gawain and the Green Knight" and "Sir Orfeo." Marie de France's lais "Bisclavret," or "The Werewolf," approaches the notion of magic through the title character's curse of transforming into a werewolf. A brief summary of the plot describes Bisclavaret's curse, his wife discovering it, and then her subsequent betrayal of her husband in favor of another man which results in Bisclavret being trapped in wolf form. As a wolf, he eventually wins the respect of the king, who allows the wolf to stay at the castle. The wolf is well behaved until he meets is betrayers, at which point his animosity is so great that the court recalls the woman's lost husband. She confesses, Bisclavret is restored and the couple are exiled. In the context of this story, the author holds no implicit distrust of magic: it is viewed as a condition pre-dating the arrival of Christianity (paralleling evils of human nature), and while it proves a cursed inconvenience, it in no way prohibits Bisclavret from acting nobly while in wolf form: "He's never touched anyo ne, / or shown any wickedness, / except to this woman."1 The plot instead focuses on Christian moralizing, i.e. the evils of the wife and knight's betrayal of their lord (thereby breaking the holy covenant of marriage, as wel as the knight's forswearing of fealty to his lord) , and their subsequent punishment. The loophole provided by magic actually provides a more satisfactory retribution than mere Christian conscience would allow, for the Church would undoubtedly promote the notion of mercy, forgiveness and leniency. The couple are allowed this to an extent, as they are merely exiled with no other pronouncement of punishment. But magic allows a more telling retribution: when the wolf attacked the woman, he bit off her nose. Not only is she nose-less for the rest of her life, but several of her daughters were also born without noses, thus continuing the medieval tradition of a flawed character revealing itself in physical defect. While Bisclavret's condition proves the means of his eventual revenge, the father of the title character "Yonec" uses magical transformation for different reasons and with different results. This

Immigration And The Uk Economy Essay Example | Topics and Well Written Essays - 750 words

Immigration And The Uk Economy - Essay Example The only requirement one must have so that they can enjoy the jobseekers allowance is that one must be living in the UK, the Channel Islands, the Isle of Man or the Republic of Ireland for three months immediately before making a claim for Jobseeker’s allowance (Ciupijus, 2011). Considering this, more than 30,000 people from Slovakia, Latvia, Poland, Romania, and Lithuania claim unemployment benefits in the UK, the research revealed. After a person satisfies the test in the UK, then that person can claim Jobseekers Allowance of up to  £ 72.41 ($116) weekly for a single person,  £113.70 for a couple (Hatton & Tani, 2005). The immigrant ends up costing the British taxpayers  £5B a year in tax credits. New figures show almost  £100 million a week is spent on the 415,000 people and cases of unemployed immigrants. Accordingly, there are foreign nationals who work in Britain who are benefitting from the payments a new analysis has revealed. We also have unemployment as anoth er effect of immigration as stipulated above herein. High unemployment rates Most of the immigrants who go to the UK have low skills or professional training while others are skilled (Freeman, 2015). Those that are skilled end up taking jobs of the UK natives who would have taken the jobs but due to lower skills or professional training they were avoided for the jobs. The semi-skilled immigrants are also willing to work at a much lesser pay as compared to their counterparts (Dustmann, Frattini & Preston, 2013).

An Analysis of Fairies as a Literary Device In Medieval Folklore Essay

An Analysis of Fairies as a Literary Device In Medieval Folklore - Essay Example A number of saints holidays (that happened to coincide with older holidays) help to ease the layperson's transition from pagan beliefs into a more Christian view of the world. These beliefs in the old magic evolved into literary devices when incorporated into folk tales, frequently used to either juxtapose the new and old beliefs, to distinguish between the two, to either reconcile them or to show the superiority of the new religion, as Christianity soon became omnipresent in medieval life. These Christian elements came to be exhibited retroactively through romantic tales of chivalry, for what was once an ethos of "might makes right" soon were thought to exemplify such Christian ethics as the mighty defending the weak, or the application of mercy. The reverence of the Virgin Mary developed into a reverence of all women and the notion of courtly love. However, these patterns spread slowly. To examine these elements in an evolutionary, if not exactly chronological, orderone can focus o n such examples as the lais "Bisclavret" and "Yonic" by Marie de France and the J. R. R. Tolkien translations of "Sir Gawain and the Green Knight" and "Sir Orfeo." Marie de France's lais "Bisclavret," or "The Werewolf," approaches the notion of magic through the title character's curse of transforming into a werewolf. A brief summary of the plot describes Bisclavaret's curse, his wife discovering it, and then her subsequent betrayal of her husband in favor of another man which results in Bisclavret being trapped in wolf form. As a wolf, he eventually wins the respect of the king, who allows the wolf to stay at the castle. The wolf is well behaved until he meets is betrayers, at which point his animosity is so great that the court recalls the woman's lost husband. She confesses, Bisclavret is restored and the couple are exiled. In the context of this story, the author holds no implicit distrust of magic: it is viewed as a condition pre-dating the arrival of Christianity (paralleling evils of human nature), and while it proves a cursed inconvenience, it in no way prohibits Bisclavret from acting nobly while in wolf form: "He's never touched anyo ne, / or shown any wickedness, / except to this woman."1 The plot instead focuses on Christian moralizing, i.e. the evils of the wife and knight's betrayal of their lord (thereby breaking the holy covenant of marriage, as wel as the knight's forswearing of fealty to his lord) , and their subsequent punishment. The loophole provided by magic actually provides a more satisfactory retribution than mere Christian conscience would allow, for the Church would undoubtedly promote the notion of mercy, forgiveness and leniency. The couple are allowed this to an extent, as they are merely exiled with no other pronouncement of punishment. But magic allows a more telling retribution: when the wolf attacked the woman, he bit off her nose. Not only is she nose-less for the rest of her life, but several of her daughters were also born without noses, thus continuing the medieval tradition of a flawed character revealing itself in physical defect. While Bisclavret's condition proves the means of his eventual revenge, the father of the title character "Yonec" uses magical transformation for different reasons and with different results. This

Hotel & lodging management current event Essay Example | Topics and Well Written Essays - 750 words - 1

Hotel & lodging management current event - Essay Example The balance between technologies, communication, and human touch helps hotels and lodgings to be more competitive. Technology is also used to convert natural resources into simple tools. It has an influence on the use of leisure facility like the class, impurities in the environment and natural resource depletion. The hotel industry and leisure providers are expected to keep up the pace in technology in order for them to make profits and improve customer services. There are many technologies that the hotel industry should keep up with in order to improve service delivery. Technology can also be used in support for guests with disabilities. Regulations are being released and revised to provide support to guests with disabilities. These regulations require hotels and companies to review most aspects of their operations, from distribution to construction to ensure compliance. Hotel management works their best strategies in the quest to provide related and better sources of information and service to guests with disabilities due to increase that is felt as it goes to the distribution which affects the hotel information and transactions. Cloud computing is another system that can be employed by the hotel management to ensure appropriate and efficient data storage, and it is also very secure as compared to other storage methods. It involves the use of online storage systems whereby the hotel management and storage information on a reserved space online using the computer. It is considered as one of the reliable ways to storing records. Mobility is the new face of computing as devices such as tablets and smartphones revolutionize the way we interact with technology. In hotels, tables, mobile phones, smartphones, and laptops have become critical tools on both sides of the check in desk. Therefore, some hotels access its management system on Apple iPad to eliminate manual registration desk

Tour Operations Essay Example for Free

Tour Operations Essay Aim and purpose The aim of this unit is to develop learners’ understanding of the dynamic and challenging world of tour operations and for them to appreciate the variety of tour operators’ products and services. Learners will gain knowledge of how tour operators plan, sell and administer a package holiday programme and will also develop practical skills to plan and cost a package holiday. Unit introduction Every year millions of people turn to tour operators to provide them with holidays to all corners of the world. In this unit learners will explore how tour operators link with different types of travel and tourism organisations to provide a wide range of holiday experiences. They will see that tour operators must respond to legislation and external influences, and also face many challenges in the constantly changing travel and tourism sector. Learners will investigate these challenges and the ways in which tour operators respond to them. Tour operators are at the forefront of the travel and tourism sector, constantly seeking out new destinations and holiday experiences to satisfy the ever-demanding and ever-changing needs of today’s holidaymakers. Different types of tour operators will be identified and learners will examine how they develop an extensive portfolio of products and services to meet differing customer needs. Whatever their size, tour operators must work through the same processes when planning, developing, selling and operating their holiday programmes. These different functions will be examined and time scales identified. Learners will find that tour operators compete in a commercially sensitive environment and they will identify how commercial considerations inform many of the business practices. Practical skills will be developed in the planning and costing of a tour operator’s package holiday, allowing learners to appreciate some of the commercial decisions to be made in this competitive industry. Learning outcomes On completion of this unit a learner should: Understand the tour operations environment Know the range of products and services offered by tour operators for different target markets Know how tour operators plan, sell, administer and operate a package holiday programme Be able to plan and cost a package holiday. Unit content 1 Understand the tour operations environment Links with other component industries: travel agents; transport providers; accommodation providers; providers of ancillary products and services eg insurance, car hire; horizontal and vertical integration Links with trade and regulatory bodies: The Travel Association (ABTA); Federation of Tour Operators (FTO); Association of Independent Tour Operators (AITO); UKInbound; Civil Aviation Authority (CAA) Legal framework: EU Package Travel Regulations; consumer protection eg Trades Description Act, Consumer Protection Act, Disability Discrimination Act; contract law; licensing eg Air Transport Operators Licence (ATOL) External influences: environmental eg hurricanes, floods; political eg terrorism, strikes. taxes; economic eg currency fluctuations, price of oil; social eg UK demographics, exploitation in host country; technological eg internet, computerised reservation systems Challenges: eg dynamic packaging, distribution channels, integration, budget airlines, maintaining market share, trend towards independent travel, responsible tourism 2 Know the range of products and services offered by tour operators for different target markets Tour operator categories: outbound; inbound; domestic; specialist; mass market Products and services: components of standard package; tailor made; range of destinations; accommodation choices; transport options; ancillary products and services Target market: eg families, couples, solo travellers, specific age groups, special interests, people with specific needs 3 Know how tour operators plan, sell, administer and operate a package holiday programme Planning: research; forecasting; product development; methods of contracting; costing the package; data input; timescales Sell: brochure production; pricing strategies; distribution eg travel agents, internet, direct sell; promotions eg advertising, sales promotions, sponsorship; reservations; commission; late sales Administer: confirmations; rooming lists; passenger manifests; errata; cancellations; amendments; travel itineraries; ticketing Operations: consolidations; load factors; over-bookings; transport operations; duty office; UK and overseas resort liaison; health and safety; emergency situations; crisis management; quality control; customer service (pre-, during and post-holiday); excursion sales Commercial considerations: maximising profitability; links to different planning, selling, administrative and operational functions 4 Be able to plan and cost a package holiday Plan: destination; transport; accommodation; excursions (included, optional); activities; additional services Cost a package holiday: using load factors; mark-up or profit margin; currency conversions; fixed costs; variable costs Assessment and grading criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: M1 discuss the impact of challenges facing tour operators To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: D1 evaluate the effectiveness of tour operators in responding to challenges facing the sector recommend, with justification, how a selected tour operator could expand its range of products and services for its current target market or adapt its range of products and services to appeal to a new market. P1 explain the tour operations environment and the challenges it faces P2 describe the products and M2 analyse how a selected services provided by different tour operator’s portfolio categories of tour operator of products and services for different target markets meets the needs of its target market(s) D2 P3 outline how tour operators plan, sell, administer and operate a package holiday programme, identifying commercial considerations plan and cost a package holiday for inclusion in a tour operator’s programme [CT 1, CT 2, CT 3, CT 4, CT 5, CT 6]. M3 explain ways of maximising profitability during the different stages of planning, selling, administering and operating a package holiday. P4 PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills. Key IE – independent enquirers CT – creative thinkers RL – reflective learners TW – team workers SM – self-managers EP – effective participators Essential guidance for tutors Delivery It is likely that learners will have already identified the role of tour operators when examining the structure of the UK travel and tourism sector in Unit 1: Investigating the Travel and Tourism Sector. A simple recap would be useful and this could be achieved by asking learners to produce their own definition of tour operators and a summary of their role within the sector, perhaps producing a diagram that highlights their position within the  structure. Holiday brochures will help learners to identify how tour operators link with other component industries when providing and selling holiday packages. Links with trade and regulatory bodies and the legal framework could be researched in small groups, culminating in short, informal presentations. Vertical and horizontal integration can be a difficult concept for some learners and they will benefit from being given simple definitions, followed by practical tasks using the internet and holiday brochures to research one of the large in tegrated organisations. Findings could be presented in the form of a diagram and could then be compared with one of the integration charts that are produced from time to time by the trade press. Tutors will need to explain how the travel and tourism sector is constantly changing (which is why textbook models of integration are likely to be out of date). Learners will need to read the trade press regularly in order to keep abreast of changes of ownership and takeovers. Tutors could initiate a debate or discussion on the impact of integration to determine whether integration is a good or bad force within the sector, and about the challenges integration creates. Research activities could be developed to examine external influences including environmental, political, economic, social and technological influences. Hurricanes, the credit crunch, unemployment and terrorist activities are just a few occurrences that can present significant challenges for tour operators. A noticeboard could be created in the classroom to display any topical events or issues. Learners need to appreciate that there are hundreds of different tour operators, falling broadly into the categories of outbound, inbound, domestic, mass market and specialist. Learners, in pairs or small groups, could research to identify tour operators within each of the categories, and the range of products and services they offer. The internet is an excellent source of information, as are holiday brochures; however, tutors should discourage indiscriminate collection of holiday brochures. Learners will find that most tour operators have products and services that target different market segments and this will be reflected in some of the accommodation, travel, destination and ancillary services choices provided. Learners need to understand that all tour operators, whether large or small, carry out the same functions when planning, selling, administering and operating the holiday package. Larger tour operators may  have separate departments to carry out a particular function whereas a very small tour operator might have just one person responsible for a range of functions. A practical task could involve learners organising a college trip and relating the activities they carry out to the functions of tour operating. A visit to a large- or mediumsized tour operator would be very beneficial so that learners can see how tour operators work and how the different functions are carried out. Additional tutor input on planning, selling, administration and operations will be required. Activities using case studies can reinforce understanding of aspects such as different methods of contracting, currency considerations and pricing strategies. It is essential that learners develop a sound understanding of all functional areas. Discussions are to be encouraged to help learners appreciate commercial considerations, the difficulties tour operators have in making a profit and to identify ways in which profit can be maximised within the planning, selling, administrative and operational functions. In preparation for assessment, learners will need to practise designing and planning a package. Working in groups to a specific brief, they could practise by planning a college trip. As part of the planning, they would need to consider transport options, type of accommodation and board basis, excursions and activities. Each group could present their proposals to the class and vote on the most interesting proposals. Tutors should explain the terms ‘load factor’, ‘mark up’, ‘profit margin’, ‘fixed costs’ and ‘variable costs’ and then work through simple costing exercises to show how these terms are used. When learners have understood the process for costing a package, exercises should be designed to put this into practice. Tutors may need to devise additional exercises before learners become confident in working with these calculations.

Tartuffe by Jean-Baptiste Poquelin Moliere

Tartuffe by Jean-Baptiste Poquelin Moliere Tartuffe is a comedy of manners written by Jean-Baptiste Poquelin Moliere in 1759 during the enlightenment period of history. In this work, Moliere attacks the hypocrisy and corruption that had gradually crept into some of the old man-made institutions such as the church and the aristocracy. As the plot unfolds, and the struggle between rational and irrational characters develops, Molieres enlightened reasoning becomes visible in the reflection of the folly and absurdity that he builds into the targets of his satire. The contrast between the behaviors that Moliere assigns to his stereotyped characters and the popular perception of these same characters in real life creates a wide gap raising questions in the minds of the reader. This reconciling of fact with fiction causes a rising of tension that is dispelled through laughter. With this in mind, Molieres ideas for fixing things can be learned by examining the opposite attributes of these characters. For instance, the opposite of dis honesty is honesty. The opposite of hypocrisy is integrity, and the opposite of blindly accepting the percepts of demagogues is free thinking. Thus, Molieres advocating of honesty, integrity and freedom of thought in the church and upper classes of society qualifies him to be counted among the leaders of the enlightenment movement in the eighteenth century. In Act I, Scene 1 of Tartuffe, Madame Pernelle is visiting her son Orgons home when she becomes irritated at the household members and visitors for not paying enough attention and respect to her. It is at this time that Dorine, Maryanes ladies-maid, further angers Madame Pernelle over comments she makes about Tartuffe, Orgons house guest. Madame Pernelle defends Tartuffe, Well, mark my words, your souls would fare far better if you obeyed his precepts to the letter. Dorine replies, You see him as a saint. Im far less awed; In fact, I see right through him. Hes a fraud In this exchange, Moliere portrays Dorine as a voice of reason in order for Madame Pernelle to be clearly seen as pompous and irrational. In the end, it becomes obvious that Madame Pernelle would have been wise to take heed to Dorines rational counsel. Another confrontation between the rational and irrational can be followed in Act I, Scene 5 as Cleante tries to talk to Orgon about his misplaced admiration of Tartuffe. Orgon tells Cleante, Oh, had you seen Tartuffe as I first knew him your heart, like mine, would have surrendered to him. Cleante responds, And, while your praise of him is quite sincere, I think that youve been dreadfully deluded. This is one of the major faults that Moliere finds with the aristocracy, blindly following the precepts of another instead of thinking for themselves. Once again, had Orgon listened to Cleantes rational advice, he would have avoided all the trouble that followed. Also, in another conversation in Act V, Scene 2 as Orgon finally discovers the truth about Tartuffe, he tells Cleante, Just think of it: behind that fervent face, a heart so wicked, and a soul so base! I took him in, a hungry beggar, and thenEnough, by God! Im through with pious men: To this statement, Cleante answers, Ah, there you go-extravagant as ever! Why can you not be rational? You never manage to take the middle course, it seems, but jump, instead, between absurd extremes Moliere is presenting a contrast between the shallow, emotionally clouded thinking of the aristocracy and the rational thinking of the enlightened. Cleante is trying to advise Orgon to calm down and use rational thinking to put these upsetting events into proper perspective. If Orgon could do this he would not have gotten himself into such an awful predicament. In Act II, Scene 2, Moliere continues to chip away at the aristocracy by drawing attention to Orgons tyrannical domination of family members, especia lly Maryane. When she tries to resist Orgons decision to have her marry Tartuffe, he states, In short, dear Daughter, I mean to be obeyed, and you must bow to the sound choice Ive made In Elmires interaction with Tartuffe, reason is once again seen triumphing over hypocrisy and deceit. It seems that among the several vices covertly enjoyed by Tartuffe is his lust for the ladies, and one of the services he graciously offers to Orgon is to keep a close eye on his attractive wife, Elmire, to insure her fidelity to him. However, when Orgon announces that he has decided to give the hand of his daughter, Maryane, in marriage to Tartuffe, Elmire intervenes. She attempts unsuccessfully to privately persuade Tartuffe to allow Maryane to marry her original fiancà ©e Valere. During this encounter, Tartuffe makes improper advances toward Elmire saying, In short, I offer you, my dear Elmire, love without scandal, pleasure without fear. Then, after declining this proposal, Elmire tries to reason with him by promising not to tell Orgon about his momentary loss of control, if he would release Maryane from her obligation to marry him. Elmire says, But I shall be discreet about you r lapse, Ill tell my husband nothing about what has occurred if in return, youll give your solemn word to advocate as forcefully as you can the marriage of Valere and Mariane. In the final analysis, it is Tartuffe who with no visible redeeming qualities plays the heavy weight villain. Elmire, being a person of reason, is seen pitted against his irrational and deceitful behavior as he begins to reveal his true colors as a self-serving, pious fraud, and hypocrite to the end. The very idea of Tartuffe, an old fat middle aged man, marring an attractive young woman such as Maryane is absurd to everyone except Orgon and Tartuffe. Elmire fails in her attempt to negotiate with Tartuffe and is forced by the marriage dilemma to formulate a different plan to deal with the situation. This new plan involves Orgon hiding under the table and finally gives Tartuffe enough rope to hang himself or at least expose himself as a con artist to everyone involved including the king himself. If all the irrational characters in Tartuffe had taken the advice of all the rational characters, there would have been no tale to tell. Everyone would have smoothly conducted their business successfully without friction. Considering that events did not move ahead with ease, but did finally work out satisfactorily, it could mean that the irrational characters had accepted and acted upon enough of the advice from the rational characters that a good result was finally achieved in the end with a little luck from the King. Had all the irrational characters taken the advice of all the rational characters there would have been nothing to write. Throughout Tartuffe, Moliere uses satire to champion the cause of reason and chip away at what he perceives to be unnecessary and destructive practices and beliefs that had gradually encrusted many of the old institutions of the day. He pays particular attention to hypocrisy in the established church. He sees avarice and corruption in the way the church exercises massive political power over its members and in the accumulation of great wealth by many church officials. Being a comedy of manners, Moliere also finds the blind trust that the aristocracy seems to place in the old social institutions of the day to be particularly worthy of his biting humor. He feels that each individual was given a mind capable of doing its own thinking, and that mind should be used freely and often to guide his path.

Arousal Essay -- essays research papers

Discussion: Arousal is an integral element that is needed when preparing ones-self for sporting competition ( or practice for that matter). According to Weinberg and Gould, the athlete must become aware of his or her psychologigal states before they can control any thoughts or feelings they may have. This means when preparing for competition it is important to create an arousal state that is indicative of the competition you are competeing in and be aware of that state in order to set yourself up psychologically to compete. The athlete must energize him/herself when feelin flat and be aware of what he or she is doing in order to enhance his/her sport performance. With that said, if arousal levels are too high then sport performance can be hindered due to the athletes attention be focused on more than just the competition.   Ã‚  Ã‚  Ã‚  Ã‚  Anxiety is a pshychological state that, if uncontrolled, can hinder a performance greatly. Individuals must be able to cope with this anxiety in a positive mannner so that it doesn’t consume them and cause catastrophic results. Anxiety as a form of arousal is beneficial if kept in check because it make the athlete aware of what is about to transpire.   Ã‚  Ã‚  Ã‚  Ã‚  When dealing with arousal it is important to understand the theories behind it. The Drive Theory states that â€Å"as an individuals arousal or state anxiety inreases ,so too does his or her performance†. The Inverted - U Hypothesis states if arousal is too...

Crucial Role of Innovation in Competitive Success Essay -- Business, S

Innovation has become widely recognized as a key to competitive success (Francis & Bessant, 2005). Scholars are mainly concerned with innovation because of the life requirements and the persistent desire for continuous change to be in accordance with individuals' needs and desires (Badawy, 1993). Developments in all aspects of life are attributed to innovation. Peter Ducker, one of the administration scholars, says that innovation is one of the main forces in economic and social development and a basic tool in the growing, resistance and adaptability of the contemporary organizations with the changing environmental conditions as those organizations with no innovation will shortly remove (Drucker, 1995). Leaders of businesses of all sizes and from all industries make innovation among their top priorities and concerns (Scantlebury & Lawton, 2007). Innovation is recently considered as a key factor for achieving sustainable competitive advantages and, by extension, for the success of businesses in the market (Cooper & Kleinschmidt, 1987; Damanpour & Evan, 1984; Damanpour & Gopalakrishnan, 2001; Damanpour et al., 1989; Hitt et al., 1997; Kleinschmidt & Cooper, 1991; Rogers, 1983; Subramanian & Nilakanta, 1996). The main reason is that innovative ï ¬ rms are more ï ¬â€šexible and have a greater capacity to adapt to changes. This can protect them when the climate is unstable, they can respond faster to changes, create new opportunities and exploit existing ones to a greater extent than the competition (Drucker, 1985; Miles & Snow, 1978). In the age of the knowledge and economy, the rapidly The successful changes occurring in the contemporary organizations environment are based in essence on the human source that is one of the main assets in... ... to innovate is influenced by external factors to the organization as well as by internal factors. The five innovation drivers observed by Cooper (2005) appear to be the external factors, while ITC which is proposed by Zhang et al. (2008) and organizational culture elements proposed by Schlegelmilch et al. (2003) and Cravens et al. (2002), are more internally oriented. Drake et al. (2006) identified a need for studies to examine the relative importance of various factors contributing to a firm’s innovation capability. The need was further confirmed by number of writers (Barlow, 2002; Currah, 2007; Miozzo & Dewick, 2002). This needs forming the overarching motivation for this study. This study examines the influence of organizational culture and Cooper’s five drivers on innovation capability and identifies the mediating role of information technology capability. â€Æ'

Divirgent’s World Essay

In a futuristic, dystopian Chicago, society is organized into five factions. Each faction places value solely on a specific virtue, which its members work to cultivate throughout their lives. There is Abnegation, which values selflessness, Amity, which values peace, Erudite, which values knowledge, Candor, which values honesty, and Dauntless, which values bravery. Children are raised in their parents’ faction, and once they turn sixteen, they have the option to choose for themselves which faction will be theirs for the rest of their lives, whether it’s the one they grew up in or not. Beatrice Prior is a sixteen-year-old member of Abnegation. She and her brother Caleb, who is not quite a year her elder, take the aptitude test that will tell them which faction they are most suitable for. The test consists of a simulation of a confrontation with a vicious dog. Beatrice shows aptitude for three different factions, Abnegation, Erudite, and Dauntless, and this means she is something called Divergent. She is warned to never tell anyone of her results – it is dangerous to be Divergent. After much contemplation over whether to stay in Abnegation or switch factions, Beatrice chooses to switch to Dauntless, and Caleb moves to Erudite. In Dauntless, Beatrice changes her name to Tris because she feels it will allow her to start over and become someone else entirely. She makes quick friends with two Candor transfers named Christina and Al, and an Erudite transfer named Will, while three other Candor transfers, Peter, Drew, and Molly, become her enemies. Initiation into this courageous faction involves three stages, and they will be ranked after each one. Only the top ten initiates will become Dauntless members; the rest will fail out and become factionless, forced to live on the streets of the city in poverty. The first stage of initiation involves learning how to fight from their mysterious initiation instructor, Four, and one of the cruel Dauntless leaders, Eric. Because Tris is small, she isn’t a particularly adept fighter, but she manages to get by.

Learning from Mistake, Agree or Disagree

I don't like to make mistake. Everything to me has to be perfect because I felt that if one person made a mistake the first time, how they would be able to do anything. That is why learning from mistake is impossible to me. When you make mistake and try to learn something from your mistake, you will waste lots of things, ruin the way that people look about you. In addition, learning from mistakes will make you regret much. First of all, learning from our mistakes will waste you lots of things. You will waste your time because you have to do again everything that you did in the wrong way.It seems too hard to start something again which is done one time already. By doing again, you will feel bored and tired. Not only doing it over, but also, you have to find where you did it wrong and give yourself a lesson in order to prevent from making that mistake once more. Studying in this school is an example. If you failed, you had to spend 16 weeks in fall or spring semester and 8 weeks in sum mer semester. You have to study again. In addition, learning from your mistake will waste your money. Failing in this school is an instance.You have to spend lots of money on the subject that you failed to study again. Spending 75 US dollar for each subject in ELS program and 150 US dollar for each subject in AAS program is the result. In learning, you always have many chances to fix your mistake but how about in working, will you have any opportunity? In reality, the real world, you will not have second chance. Especially, in the business world, where everything is a competition, you do not have the time to learn from mistakes. So, you are forced to do everything completely.Even though you can learn from your mistakes, you do not have chance to fix them. It means that you will be going to end up your career. That is the reason why I don't like to learn from my mistakes. Secondly, in daily life, learning from mistakes will ruin the way that your friends and family look or feel about you. Everyone will look at you with a strange way if you learn from your mistakes. In addition, they will laugh at you as a silly person. Even though you learn from mistakes, they will make you feel uncomfortable. My cousin is as an illustration.She failed high school exam. She said to me that her old friends looked at her with their curious eyes; her neighbor and her relative always annoyed her with their questions. She seemly lost her hope though she had a lesson from her mistakes and knew how to overcome this hard situation. In life, learning from your mistakes will affect your job and your ability to success. When you work in a company and you always say that I have lots of experience from my mistakes. Then, you continue making mistakes. What will your boss and you co-worker think about your ability?Of course, they will suspect your capability. In addition, does the company want to hire employees that always make mistake and say that they learn a lot from their mistakes? In my point of view, people do not care about if you learn from your mistakes or not. They just look at your mistake because caring about your learning from mistakes dose not bring any benefits to them. In a company, the boss just wants to have perfect employees- hard working and aâ‚ ¬? no-mistakeaâ‚ ¬? employees. More over, your boss may think that if he allows employees to make mistakes, how will they ever learn?They will just keep on making even more mistakes. Further more, when you learn from your mistakes, people who do not like you will know where you are weak. It will be easy for them to let you down. They can seize your status in your company. Everything that you have will not belong to you any more. It belongs to people who want to harm you. So, learning from your mistakes will deteriorate yourself and bring disadvantages to your life. Thirdly, learning from mistakes will make you regret much. You may think that you do not willing to do any things that you face.You have not enough experience to overcome your challenges. Further more, you will be diffident when you face some hard situations. So, you do not concern much about what you are doing. Students who learn from their mistakes will be discouraged because they used to not to pay more attention to their study. They do not prepare any things for their future. In addition, felling ashamed and giving up their goal is the affect of learning from mistakes. The more complicated mistakes they learn, the more shameful they feel. To me, if I do something, you I will do it for a reason and I will not regret.I find that regretting is a bad way. If you know results that will not good for you, why donaâ‚ ¬Ã¢â€ž ¢t you try to prevent that? To me, I before doing something will always attempt to think about what Iaâ‚ ¬Ã¢â€ž ¢m going to do first. In addition, I usually consider about the result of doing something. I ask myself that if doing some things will bring benefit to me or not. So, I may choose the way that will not make me regret. Right now, we are living in an achievement and success oriented world. So, a popular rule is whenever you do anything, try to do it right.That is why, to me, learning from mistakes is something unacceptable. In conclusion, I do not like learning from mistakes. Everybody can reduce as much mistake as possible. By preparing yourself and hard working, I believe that you can overcome everything in your life. In addition, do not think about learning from your mistakes because it just brings disadvantages to your life. It not only makes you spend lots of things, but also lays down the way that your relative look at you and makes you regret much. Hopefully, you will be strong and confident to overcome every hard situation.

Ideation techniques on green hotels with potential,profiling of green Literature review

Ideation techniques on green hotels with potential,profiling of green hotels and environmental impacts on green hotels - Literature review Example The most neglected area for the small and medium scale enterprises while using the ICT is the environmental sustainability in the various business activities (Cobanoglu, 2010; Ruiz-Molina, Gil-Saura and Moliner-Velazquez, 2010). Estimations suggests that 75 percent of the environmental impacts done by the hotels are due to the excessive consumption of water, energy, non durable goods and various types of waste emission released into soil, water and air. Therefore, the hotels should think about ways that may reduce these environmental impacts and also make the stakeholders and customers aware of this fact. Some of the recent studies have suggested from the perspective of the guest, the importance of green practices in hotels (Han, et al., 2011; Lee, et al., 2010). The first study suggested that the hotel should design effective communication strategies that would highlight their green services and products regarding the development of green positioning strategy and green image. The co nsumers while going with their lodging decision often gives importance to such factors. The main motive was that the consumers thought that by choosing a green hotel they are contributing towards saving of the green environment for their children. It has been stated in the second study that going green also provides marketing advantage, especially in understanding the attitudinal profile of the customers towards eco-friendliness. The eco-friendly hotels that use material, water and energy efficiently along with providing quality services are termed as â€Å"green hotels†. They harmonize environmental sustainability and tourism. The businesses that are environmentally responsible are maintaining a good place in the new found popularity for ecotourism. The hotels are seen to be getting greener consistently. 2. Benefits of Green Hotel A specific mindset and flamboyance is represented to the existing and the potential customers by the Green hotels. As suggested by the global tren ds since 1990s the hospitality industry has seen the commencement of environmental conscious product and services. Studies have suggested that hotel guests are seen to be more inclined towards the green hotels and are motivated towards preserving the natural environment not only for their future generation and children but also for their well-being. These factors are also found to reflect the reason for brand choice (Lee, et al., 2010). The word ‘green’ has different implication on the various stakeholders and more particularly the consumers of the hotel. The environmental practices followed by the hotels are different from that of the corporate practices that are engaged for incorporating the environmental standards. However, the consumers are seen to have a different level of trust on the perception based on intimation and engagement of commercial branding. Branding is very critical factor in case of hospitality industry. Branding is different for the green hotels as compared to other commercial, domestic or international hotels. The branding of the green hotel is rare and this provides them with the differentiation and provides the customers with different type of experience. Moreover, some of the customers are seen to be inclined towards the eco-friendly property in their holidays due to the personal and environmental commitment. The green hotels effectively preserve and conserve by means of

Why Did the Axis Powers Form During World War II Essay

Why Did the Axis Powers Form During World War II - Essay Example The Axis Powers were formed on the basis of three countries – Germany, Italy, and Japan. The powers later expanded to include the states that fell victims to fascist violence and surrendered themselves to the military superiority of the Axis Powers. Reasons behind the creation of the Axis Powers were numerous, but the most important was the desire of Germany, Italy and Japan to expand their territorial possessions. The territorial ambitions of the Axis states had been explicit even before the beginning of WWII, and the creation of the Axis Powers made it easier for Germany, Italy and Japan to expand their territorial presence in Europe and beyond. The Second World War is fairly considered as one of the most complicated military conflicts in the history of humanity. Just a hundred years after Karl von Clausewitz created his landmark paper on strategic planning in military operations, the entire world engaged in one of the most terrible and destructive military conflicts.1 Befor e World War II, all military conflicts, including international ones, had been fairly simple: one country would attack another one, defeat or retreat it to occupy a new position.2 During the Second World War, even the simplest things became extremely complicated, and the creation of the Axis Powers reflected the discussed complexity. The formation of the Axis Powers marked a new stage in the development of the international military conflict and had the goal of fulfilling the desires and ambitions of its members. During WWII, enemies fought as members of one of the two alliances: the Allies and the Axis. The Axis Powers based on Germany, Italy, and Japan.3 German hegemony within the Axis Powers was undeniable; Italy and Japan followed German orders without any opposition. Simultaneously, the Axis Powers were formed in ways that distributed the weight of political and military influence among its members: while Germany controlled most of continental Europe, Italy controlled the Medit erranean Sea and Japan was given the fullest control over the Pacific and East Asia.4 Apparently, territorial ambitions were the main reason why Italy and Japan joined the Axis Powers. The latter also had the goal of destroying the communist regime and weakening the unprecedented political and military strength of the Soviet Union.5 However, territorial expansion was still the major element of cooperation uniting Germany, Italy, and Japan. The Axis Powers fought hard to expand their territorial presence and create several large empires, based on conquering other states and overthrowing their political regimes.6 Among the Allies, the Axis Powers were considered as states that exhausted all honorable means to create peace and were willing to bargain even for a half of the loaf when they could not get the whole – this is what Mr. Myron Taylor said upon his visit to Rome in 1942.7 It should be noted, that the territorial ambitions of the Axis Powers had become visible even before the beginning of the Second World War. On November 1, 1936, Italy and Germany formed a Rome-Berlin Axis with the interest of destabilizing the peace and order in continental Europe.8 The Rome-Berlin Axis relied on friendship between the two countries and exemplified a productive attempt to expand the power of influence on other states in Europe and beyond. Just a month later, Japan and Germany signed the Anti-Comintern Pact against the Soviet Union; the Pact was joined by Italy on November 6, 1937.9 By the end of 1938, the territorial a

The role of advertising and branding within the laptop industry and Dissertation

The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds(united ki - Dissertation Example Therefore, the combined role of advertising and branding appears to be more visible in case of most of the products. Liu (2007) has found a positive relation between branding and consumer purchasing decisions for laptops. Significant level of brand awareness for a specific brand will improve the purchasing behaviour for that laptop brand because it influences the consumer decision making process especially on the information search stage of customer (Liu, 2007). The effectiveness of branding in laptop industry is evident from the leading sales of branded laptops. Development of Dell in Malaysia had positive influence of brand image of Dell in Malaysia as its enhanced brand recognition therefore; companies like Acer and HP also have a chance to compete with Dell by increasing their brand recognition (Ghajarzadeh, 2010). Laptop manufacturers usually use informative advertising to make the consumer aware of the product specifications thereby, influencing the purchasing decision of consu mers. PC companies adopt advertising media to influence high-income households and top companies are involved in higher than average advertising and generate higher than average revenues (Goeree, 2004).

International Business Essay Example | Topics and Well Written Essays - 3000 words - 1

International Business - Essay Example One such country is China or officially named as The People’s Republic of China. China is one of the most populous countries of the world. It is also considered to be a communist state among five other communist states still found in the world. In fact China is both a communist state as well as a socialist state, having being ruled by The Communist Party as well as the Working class. China, in the recent decades, has been able to develop a perception of a country that excels in manufacturing, be it electronics or textiles. Having a population of more than 1.3 billion people, this country has the advantage of providing cheap labor for businesses around the world; and thus China is considered to be the chief option of organizations wanting to open up business units outside their home country. In this paper, an attempt would be made to evaluate the political, economic and technological factors that have led to the consideration of China as an emerging economy. Based on this evalu ation, recommendations would also be made in this paper. Since China is an emerging economy, it is safe to assume that the political, economic and technological aspects of China are far from perfect, thus recommendations developed in this paper would provide a better way forward for the country. Background of People’s Republic of China China, the most populous country in the world, is located in Eastern Asia which a population exceeding 1.3 billion people. The capital city of China is Beijing, known for its trading. After China adopted is economic reforms in 1978, it became the fastest growing economy in the world. However, due to the large population of China, this growth has still not allowed the country to enjoy the position of a developed nation (LeFleur, 2003). China is known for its manufacturing around the world and thus is the biggest exporter of all kinds of goods to the world. Since the population of China is very high, imports also form a substantial part of the ec onomy. This results in China being the second largest importer of products from all over the world (Lardy, 2001). Having a rapidly growing economy, China is often considered as a threat to the United States. This is because China has been able to exercise considerable power over the rest of the world as foreign investment flows heavily in the country and this country also invests in other countries. Thus, this country is a potential super world in the coming times. Despite its growing economy, China is ruled by the Communist Party which has immense control over the economic and other affairs of the country. This to a certain extent has hampered the growth of the economy. Evaluation of Political Factors In terms of political factors, this paper would refer to the political parties ruling the country and their impact on the overall economy of the country. China is a country ruled by the Communist Party, with interference from the working class on some levels. Thus the country is ruled on the basis of both socialist and communist forms of government. These two opposing powers form the two main parties within the China, namely the Chinese Communist Party (CCP)

Self-Analysis of Leadership Abilities Essay Example | Topics and Well Written Essays - 1250 words

Self-Analysis of Leadership Abilities - Essay Example This paper discusses that  the leadership style survey test helped to assess the leadership style I normally operated out of.   After taking the self-assessment test, I computed my highest score to be that of a participative or democratic leader.   Clark explained that the best leaders â€Å"operate out of the participative mode and use the other two modes as needed†.   He cites an instance when the firm would have a new crew or a temporary work force.   Such a leader has to practice a more authoritarian type of leadership in order to get the crew to work efficiently. But for a leader who is already working with professionals or a crew which knows more about the work than he does, then a leader can best apply a delegative style of leadership.   For these instances, a participative leader makes the necessary adjustments in leadership styles based on the situation he or she is faced with.This study declares that  for the leaders who want their members to grow beyon d their employee status and knowledge, the participative leadership style helps these employees adjust and grow into their jobs.   In the interim, these employees are usually given more authority over their jobs.  Some leaders may exemplify with an impoverished leadership style, where they are weak on both tasks and on people skills; some may be authoritarian, where they are strong on tasks and weak on people skills; some may be socialites and be weak on tasks and strong on people skills; and the rest may be on the middle-of-the-road leaders, and with more experience can later manifest with good team leadership skills.

Replacing a Legacy Application Essay Example for Free

Replacing a Legacy Application Essay â€Å"Because we live in a highly competitive and ever-changing world, at any given time most organizations are improving or replacing their information systems† (Romney Steinbart, 2012, p. 579). As an organization needs change due to increase competition, regulations, business growth and other reason and company needs to respond by also changing its system in order to meet the needs of the business. The need for changing to a new system helps the business because the new system has much more capabilities then the older system allowing the company to be able to perform business more efficient and effectively. The need for changing to a new system helps to eliminate flaws and system incompatibilities created by the old system. â€Å"A reliable information system is a necessity for all companies. Companies must properly maintain accounts and detailed records or face unnecessary costs. A well-devised accounting information system, which ensures relevant and reliable information is reported in financial statements, benefits every type of company† (Pettir Accounting, 2013). I believe that a company should change to new systems in order to keep up with technology and their competition. An updated â€Å"accounting information system can help businesses run better by providing timely information on internal operations† (Small Business-Chron, 2013). A company should consider their budget and because accounting information systems can be very expensive to purchase and maintain. Firms should make sure that they can afford purchasing an accounting information system and set realistic expectations. Firms should also make sure that they accounting information system has been through tested by performing simulation before the system goes live to avoid any potential problems that could cause firm time and money. Firms should also make sure that employees have been properly trained on how to use the new and/or updated accounting information system. (1) Potential Benefits One of the potential benefits associated with changing a new system is that its help increases a company’s competitive advantage. As technology increases and changes companies will need change its system in order improve and increase the quantity, quality, speed and accuracy of information. Also companies need to stay ahead of their competitor so any upgrade in technology that will provide a competitive edge is crucial for a company. This will also help to improve products and services, lower cost and to provide other competitive advantages. Secondly, another potential benefit associated with changing a new system is that is provides productivity gains. By having a system that can perform certain employee tasks reduces money spent on hiring and paying employees and also increases performance time. This also helps relieve employees of certain clerical tasks allowing them to focus on other important issues. Thirdly another benefit associated with changing a new system is it eliminates outdated systems†. System become old and need to be updated constantly in order for them to remain effective. The benefit of updating an outdated system results in better system capabilities and faster processing time. (1) Potential Risks One of the potential risks associated with changing a new system is how the employee will react to the change. Employee will either view the changes being made as good or bad depending on the individuals being affect by the system change. â€Å"Management view changes positively if it increases profits or reduces costs. Employees view the same change as bad if their jobs are terminated or adversely affected† (Romney Steinbart, 2012, p. 588). Employees who view the changes as bad will act out displaying aggression, projection or avoidance. All of these forms of resistance can result in decrease company performance, low morale and sabotage. Resistance usually takes places because of: fear, lack of top management support, negative experience with prior changes, lack of communication, disruptive nature of change, manner in which the change is introduced, person biases and emotions and personal characteristic and background. Managers can help minimize the risk of behavioral problems by electing a manager who can help rally, boost employee’s moral and encourage coworker to help and cooperate with the systems development. Secondly, the manager needs to involve anyone that is affected by the change in the development of the new system. Management should let employees offer suggestions and help in the decision making. Management needs to let employees know which feedbacks will be used and which will not be used and why. By doing this employees become more â€Å"knowledgeable, better trained, and more committed to using the system† (Romney Steinbart, 2012, p. 90). Thirdly management should effectively communicate with anyone who is going to be affected by the system change immediately. The employee should be told of the changes that are going to be made and the benefits the changes will provide to them. Lastly, management should help ease employee fears and stress by â€Å"addressing their concerns and provide assurance (to the extent possible) that job losses and responsibility shift will not occur† (Romney Steinbart, 2012, p. 590). Management should also reassure employees that they will be properly trained on how to use the system. Secondly, another potential risk associated with changing a new system is â€Å"employees are not properly trained†. Companies will sometimes take short-cut because of time and cost associated with training employee. This however can result in the company not being able to reach its expected benefits and return on its investments. Lack of employee training can also result in employees having to ask other employees who are experts in using the system for help thereby â€Å"decreasing productivity of coworkers and increasing company costs†(Romney Steinbart, 2012, p. 49). This threat however, can be reduced my companies providing employees with proper training, system documentation and procedural manuals for employees to use. Thirdly, another potential risk associated with changing a new system is â€Å"poor system planning†. Management sometimes may have unrealistic goals and expectations of what they want the system to do or the system may be too complex to under stand which can result in the system failing. In order to mitigate this threat management should set realistic goals and expectations. Management should prepare a feasibility analysis were they address the five aspects (economic, technical, legal, scheduling, and operational feasibility). Management should also prepare a system analysis in order to address the â€Å"current problems, the reason for the change, the proposed system’s objectives, and its anticipated benefits and costs† (Romney Steinbart, 2012, p. 590). Management should evaluate design alternative and have the steering committee to evaluate and chose the best decision that will meet the organization’s needs. Lastly, another potential risk associated with changing a new system is â€Å"not testing the system properly†. Poor system testing can be very costly for a company. Testing should be done in order to discover and eliminate problems as early on in the development process as possible. â€Å"The Gartner Group estimates that bugs discovered later in the SDLC cost 80% to 1,000% more to fix than those discovered earlier† (Romney Steinbart, 2012, p. 646). In order to reduce this threat companies should use debugging techniques in order to discover and eliminated problems. Companies should also test the system by using system testing techniques such as; walk-through, processing test data and acceptance tests. (2a) Purchase Software One of the advantages of the company choosing to purchase the software from Oracle and having it maintained by the company’s information system group is the company doesn’t have to worry about the risk of â€Å"loss of control† that could result from outsourcing its AIS system. The company is able to manage its system and data without the threat of having to worry about their losing its system and data. Secondly, another advantage of the company choosing to purchase the software from Oracle and having it maintained by the company’s information system group is increased service. Poor service can result if the company chose to outsource its AIS to Oracle. By the company housing its own AIS will result in the company be able to better respond to changes in organization. Lastly, another advantage of the company choosing to purchase the software from Oracle and having it maintained by the company’s information system group is flexibility. The company is under no contractual agreement so if at any time the company becomes dissatisfied with the product or needs to change products because of structural changes, the company can do so without consequences. If the company would have chosen to outsource its AIS to Oracle then the company would have to follow the terms and agreements stated in the contract or risk legal and costly consequences. One of the disadvantages of the company choosing to purchase the software from Oracle is risk of the software â€Å"not being flexible, easily maintained and user friendly-software. This can result in the company having to spend money in order to maintain the system and to keep it running efficiently. By purchasing a system that is not user friend will result in employee who will be resistance to use the system and time wasted trying to train employees on how to use the system. This threat can reduce by the company investigating and researching other companies that use the software and their feedback on the program. Secondly, another disadvantage of the company choosing to purchase the software from Oracle is the risk of the software not having adequate control capabilities. Software that doesn’t have adequate control capabilities can result in internal control threats that can cause the company money in time in order to correct. An example is the software the companies purchase for Oracle should not give accounts payable employees access to accounts receivables duties and vice versa. This threat can be reduce by the company performing tests on the software in order to make sure that the software is error free and that the controls are working properly. Lastly, another disadvantage of the company choosing to purchase the software from Oracle is the risk of the software not meeting all mandatory specifications. By the software not being able to meet all of the companies need will result in the company having to waste money in order to modify the software or to purchase software that will meet the company’s needs. This threat can be reduced by the company evaluating all system proposals and selecting the best system. The company should compare the software with the â€Å"system requirements in order to determine if all mandatory requirements are met and how many desirable requirements are met† (Romney Steinbart, 2012, p. 614). (2b) Modifying Current AIS  One of the advantages of the company choosing to modify its AIS with the help of consultants is â€Å"freeing up systems resources†. According to the information provided the information system group will rely on the consultants to assist in the development, configuration, and testing of the system. This will help free up systems resources and â€Å"reduce both the invisible and the invisible backlog of systems development projects† (Romney Steinbart, 2012, p. 618). Secondly another advantage of the company choosing to modify its AIS with the help of consultants is â€Å"versatility and ease of use†. The software developed by the consultant will easy to understand and use because the consultants can modify the information they produce or change application at any time the company needs them to be changed. This is helpful work employee who work from home or employees on business trip and employees on airplane for business meetings. Lastly, another advantage of the company choosing to modify its AIS with the help of consultant is timeliness. Consultants are able to develop the software more quickly and with little ease than the company would be able to. This due to the company having to get budget approval, provide detailed requirement definitions, cost/benefit analysis, and other political requirements that may halt or slow the development process. One of the disadvantages of the company choosing to modify its AIS is â€Å"poorly controlled and documented systems†. According to the information given the company’s information system group is going to rely on consultants to assist in the development, configuration, and testing of the system. The company runs into problems this way because the consultants may not install controls in order to protect the system. Also because the consultants may view documenting the system as boring and unimportant, this may result in them not creating very good system documentations. By consultant not creating or creating poor system documentation will lead to the employees not fully understanding how to operate the system. Secondly another disadvantage of the company choosing to modify its AIS with the help of consultant is â€Å"inexperienced consultants†. This can result in the company hiring consultants who have little understanding about the business environment and how it operates result in poorly written software that does not meet the company’s strategic plans and goals. In order to mitigate this threat the company should evaluate each consulting group that has experience in the company’s industry and an in-depth understanding of how the company conducts its business. Lastly, another disadvantage of the company choosing to modify its AIS with the help of consultant is â€Å"poorly written and vague contracts†. This can result contracts having to be rewritten causing the company money for having to reimburse contractors. This can also result in the consultants not creating systems that didn’t specify system requirements and performance criteria. In order to mitigate this threat the company should â€Å"sign a contract that rigorously defines the relation between the company and the developer, places responsibility for meeting system requirements on the developers and allows the project to be discontinued if key conditions are not met† (Romney Steinbart, 2012, p. 617). (2c) Outsourcing is hiring an outside company to handle all part of an organizations data processing activities† (Romney Steinbart, 2012, p. 619). The company is considering hiring an outside company in order to do the installation because this will involve very little work on the company’s information system side. One of the benefits of the company choosing to outsource its AIS system to Oracle and have them to maintain the system is the â€Å"development time is lesser†. According to the information given if the company chooses to outsource it will take no more than 15 months to complete the project. If the company decided not to outsource, it may result in the development of the system taking longer than 15 months to complete and the company only has 18 months to complete the project. It would also take Oracle less time to develop the system then the company, because Oracle is the maker of the application â€Å"PeopleSoft Enterprise Financial Management†, because of this Oracle would be able to â€Å"develop and implement the system faster and more efficiently than in-house staff† (Romney Steinbart, 2012, p. 620). Oracle will be able to cut through the development politics unlike the company which may have to follow stringent guidelines when developing the AIS. Secondly, another benefit of the company choosing to outsource its AIS system to Oracle and have them to maintain the system is the â€Å"access to greater expertise and better technology†. By the company letting Oracle install, configure and maintain the AIS application, this greatly reduces the cost and time that would be wasted by the company â€Å"in staying at the cutting edge of technology were rising significantly† (Romney Steinbart, 2012, p. 20). Since Oracle already know the system it would be more logical to let them be responsible for upgrading and keeping the system maintain because they would have a better understanding and knowledge of how the system functions. Lastly, another benefit of the company choosing to outsource its AIS system to Oracle and have them to maintain the system is, it is an â€Å"Excellent strategic and economic business solution. By allowing Oracle to handle the AIS this will give the company a chance to focus on other important areas of the business. â€Å"Outsourcing is a viable strategic and economic business solution that allows companies to concentrate on core competencies† (Romney Steinbart, 2012, p. 620). The company is able to work on the areas that is does successful in and leave the AIS application â€Å"PeopleSoft Enterprise Financial Management† to people who understand and know how to maintain and handle the system. The company will need to treat Oracle as a partner and work side-by-side with them in order for the company to meet its strategic and operational objective. One of the disadvantages of the company choosing to outsource its AIS system to Oracle and have them to maintain the system is because of the â€Å"inflexibility in contracts†. If the company becomes unhappy or decides to change its AIS it will be extremely difficult or costly to break the contract. For example the contract between the company and Oracle may stipulate a 10 year contract with a cost of $5 million dollars if the contract has been breached. If the company changes its mind whether because being unhappy with Oracles performances or structural changes and decide to cancel the contract at year five, this will result in the company having to pay $5 million dollars because they breached the contract which was for 10 years.